Monday, February 06, 2012 - ROYAL CARIBBEAN INTERNATIONAL GOES UNDERGROUND TO BRING THE ROYAL EXPERIENCE TO COMMUTERS
MIAMI, Feb. 6, 2012 - Royal Caribbean International's new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42^nd Street S line in Manhattan this February.  As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line's new messaging.  First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, "The Sea is Calling. Answer it Royally." For more information on the subway wrap click here or visit our Facebook page at www.facebook.com/RoyalCaribbean.