Monday, February 06, 2012 - ROYAL CARIBBEAN INTERNATIONAL GOES UNDERGROUND TO BRING THE ROYAL EXPERIENCE TO COMMUTERS
MIAMI, Feb. 6, 2012 - Royal Caribbean International's new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42nd Street S line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line's new messaging. First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, "The Sea is Calling. Answer it Royally." For more information on the subway wrap click here or visit our Facebook page at www.facebook.com/RoyalCaribbean.
MIAMI, Feb. 6, 2012 - Royal Caribbean International's new brand campaign is targeting New York-area commuters, both above and below ground, by taking over the 42nd Street S line in Manhattan this February. As commuters are transported between Times Square and Grand Central Station, the award-winning cruise line is giving them a taste of the Royal experience with fully-branded shuttle cars supporting the cruise line's new messaging. First rolled out in December 2011, the campaign is focused on reawakening consumers to the sights and sounds of the sea by communicating the decree, "The Sea is Calling. Answer it Royally." For more information on the subway wrap click here or visit our Facebook page at www.facebook.com/RoyalCaribbean.
Tuesday, December 13, 2011 - ROYAL CARIBBEAN INTERNATIONAL LAUNCHES NEW GLOBAL BRAND CAMPAIGN, BECKONING CONSUMERS TO HEAR THE CALL OF THE SEA
MIAMI, Dec. 13, 2011 - Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line's offering ... the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone - dubbed the "Shellphone" - and communicates the campaign's decree: "The Sea is Calling. Answer it Royally."
Through the new campaign, Royal Caribbean is addressing the emotional aspects and motivations for taking a vacation with the award-winning cruise line. "The Sea is Calling. Answer it Royally." engages consumers and invites them to explore their individual best selves on a Royal Caribbean ship. The new campaign speaks to the universal truths discovered through focus groups and quantitative research conducted in 16 countries around the world, where people feel a connection to the sea; where, at sea, one can feel detached from the hustle and bustle of daily life, and the responsibilities of taking care of everyone else; and that the Royal Caribbean brand conveys a sense of quality and best in class. Throughout, "The Sea is Calling. Answer it Royally." is presented in an easily relatable fashion through the playful and witty tone-of-voice, for which Royal Caribbean has been known, particularly through the "Shellphone." To learn more about the new campaign click here.
MIAMI, Dec. 13, 2011 - Royal Caribbean International today launched a new brand campaign that embodies the most inspirational element at the very core of the global cruise line's offering ... the sea. The campaign is aimed at reawakening consumers to the sights and sounds of the sea and conveys the relaxation, romance and adventure that only can be had on the open waters aboard a Royal Caribbean cruise vacation. The campaign will kick off with playful imagery of a conch shell as a phone - dubbed the "Shellphone" - and communicates the campaign's decree: "The Sea is Calling. Answer it Royally."
Through the new campaign, Royal Caribbean is addressing the emotional aspects and motivations for taking a vacation with the award-winning cruise line. "The Sea is Calling. Answer it Royally." engages consumers and invites them to explore their individual best selves on a Royal Caribbean ship. The new campaign speaks to the universal truths discovered through focus groups and quantitative research conducted in 16 countries around the world, where people feel a connection to the sea; where, at sea, one can feel detached from the hustle and bustle of daily life, and the responsibilities of taking care of everyone else; and that the Royal Caribbean brand conveys a sense of quality and best in class. Throughout, "The Sea is Calling. Answer it Royally." is presented in an easily relatable fashion through the playful and witty tone-of-voice, for which Royal Caribbean has been known, particularly through the "Shellphone." To learn more about the new campaign click here.
Tuesday, November 22, 2011 - SPLENDOUR OF THE SEAS BECOMES THE FIRST CRUISE SHIP TO FEATURE IPADS IN ALL STATEROOMS
MIAMI, Nov. 22, 2011 - Royal Caribbean International will mark another industry first with the introduction of iPad mobile digital devices in every stateroom onboard the newly revitalized Splendour of the Seas. The hottest tablet on the market empowers guests with an additional medium by which to receive, retrieve and use information on their cruise vacation. With a touch of the screen, guests will be able to access the daily Cruise Compass of events and activities; personal daily itineraries, including shore excursions; monitor their onboard account; order room service; view restaurant menus; access the internet; and watch movies. The iPads will be available beginning mid-February 2012 on Splendour of the Seas before being extended to all Vision-class ships when each undergoes revitalization in the following two years. To learn more about the new iPads and Splendour's revitalization click here.
MIAMI, Nov. 22, 2011 - Royal Caribbean International will mark another industry first with the introduction of iPad mobile digital devices in every stateroom onboard the newly revitalized Splendour of the Seas. The hottest tablet on the market empowers guests with an additional medium by which to receive, retrieve and use information on their cruise vacation. With a touch of the screen, guests will be able to access the daily Cruise Compass of events and activities; personal daily itineraries, including shore excursions; monitor their onboard account; order room service; view restaurant menus; access the internet; and watch movies. The iPads will be available beginning mid-February 2012 on Splendour of the Seas before being extended to all Vision-class ships when each undergoes revitalization in the following two years. To learn more about the new iPads and Splendour's revitalization click here.
SIGN UP FOR NEWS ALERTS
For accredited journalists only
