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Executive Bios

Vicki Freed
Senior Vice President, Sales, Trade Support & Service
Royal Caribbean International

Vicki Freed is Royal Caribbean International’s senior vice president of Sales, Trade Support and Service. She oversees the company's sales force, the largest sales team in the cruise industry, and manages the Trade Support and Service division, which includes reservations, group sales and customer service as well as the consumer outreach division.

Freed joined the company in 2008 after 29 years with Carnival Cruise Line, where she spent 15 years as senior vice president of Sales and Marketing. Prior to that, she served in a variety of sales management positions with the cruise line. From 1998 to 2000, Freed became the first female chairman of the Cruise Line International Association’s marketing and travel agent training arm of the North American cruise industry.

The cruise industry veteran has earned numerous awards and accolades for her outstanding achievement in sales and marketing, including the esteemed Michelle Morgan Leadership Award – the first cruise line executive to receive the honor. Other accolades include TravelAge West magazine’s “Excellence in Leadership” honor, SoCal ASTA’s “Diamond Award” and Travel Trade magazine’s “Executive of the Year.” During Freed’s leadership, Royal Caribbean has been the recipient of the Travel Weekly Readers Choice Award for “Best Sales & Service” and the TravelAge West Wave Award for “Best Travel Agent Support” for 10 consecutive years.

Freed is on the board of the Jewish Adoption and Foster Care Options (JAFCO) and a trustee of the United Way of Miami-Dade County. Previously, she served on the Florida Commission on Tourism for 10 years, the board of directors for the South Florida Chapter of Make-a-Wish Foundation for nine years, and the board of directors for the Association for Travel Marketing Executives. She has a bachelor’s degree in business with an emphasis in marketing from the University of Colorado, and holds a Certified Travel Counselor (CTC) designation.


Royal Caribbean International is applying the recommendations of its Healthy Sail Panel of public health and scientific experts to provide a safer and healthier cruise vacation on all of its sailings. Health and safety protocols, regional travel restrictions and clearance to visit ports of call, are subject to change based on ongoing evaluation, public health standards, and government requirements. For more information on the latest health and travel alerts, U.S. government travel advisories, please visit or consult travel advisories, warnings or recommendations relating to cruise travel on applicable government websites.
NOTICE: For U.S. cruises and guests: Prior to booking, please consult all applicable U.S. Centers for Disease Control travel advisories, warnings, or recommendations relating to cruise travel, available at If a certain threshold level of COVID-19 is detected onboard your cruise ship during your voyage, your voyage will be ended immediately and the ship will return to the port of embarkation, and your subsequent travel, including your return home, may be restricted or delayed. For cruises and guests worldwide: Health and safety protocols, guest conduct rules, as well as regional travel restrictions and clearance to visit ports of call, are subject to change without notice based on ongoing evaluation, public health standards, and government requirements. Onboard and destination experiences, features, itineraries and guest conduct rules vary by ship and destination and are subject to change without notice.