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ROYAL CARIBBEAN GROUP SETS SAIL WITH UPDATED CORPORATE IDENTITY

MIAMI, July 30, 2020 – When a company is known for raising the bar on design and innovation, nothing is exempt from the mantra of continuous improvement—not even the company’s own name.

That’s why Royal Caribbean Cruises Ltd. is now known by a new moniker: Royal Caribbean Group (NYSE: RCL).

“The name is simpler, fresher and more modern. It’s also more descriptive—Royal Caribbean Group sounds like a parent company name, reflective of our growth and evolution since we last updated our identity more than 20 years ago,” said Royal Caribbean Group chairman and CEO Richard Fain.

The company’s flagship cruise line brands – Royal Caribbean International, Celebrity Cruises, Silversea, Azamara, TUI Cruises and Hapag-Lloyd Cruises – are all now proud members of Royal Caribbean Group.

Royal Caribbean Group’s logo has also been updated. The company’s iconic crown and anchor emblem has been sharpened and made more symmetrical, and now resides inside a circle at all times.

The Royal Caribbean Group identity was designed by Chermayeff & Geismar & Haviv.


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About Royal Caribbean Group 
Royal Caribbean Group (NYSE: RCL) is the operating business name for Royal Caribbean Cruises Ltd. Royal Caribbean Group is the owner of four global cruise vacation brands: Royal Caribbean International, Celebrity Cruises, Silversea and Azamara. Royal Caribbean Group is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises. Together, our brands operate 63 ships with an additional 16 on order as of July 10, 2020. Learn more at www.rclcorporate.com or www.rclinvestor.com.

Media contact: Jonathon Fishman
Email:  corporatecommunications@rccl.com

 

 

Related Images

July 2020 – The new corporate logo reflecting Royal Caribbean Group’s new name.
July 2020 – The new corporate logo reflecting Royal Caribbean Group’s new name.
July 2020 – A rendering of Royal Caribbean Group’s future headquarters.
July 2020 – A rendering of Royal Caribbean Group’s future headquarters.
Royal Caribbean International is applying the recommendations of its Healthy Sail Panel of public health and scientific experts to provide a safer and healthier cruise vacation on all of its sailings. Health and safety protocols, regional travel restrictions and clearance to visit ports of call, are subject to change based on ongoing evaluation, public health standards, and government requirements. For more information on the latest health and travel alerts, U.S. government travel advisories, please visit https://www.royalcaribbean.com/cruise-ships/itinerary-updates or consult travel advisories, warnings or recommendations relating to cruise travel on applicable government websites.
NOTICE: For U.S. cruises and guests: Prior to booking, please consult all applicable U.S. Centers for Disease Control travel advisories, warnings, or recommendations relating to cruise travel, available at www.cdc.gov/travel/notices. If a certain threshold level of COVID-19 is detected onboard your cruise ship during your voyage, your voyage will be ended immediately and the ship will return to the port of embarkation, and your subsequent travel, including your return home, may be restricted or delayed. For cruises and guests worldwide: Health and safety protocols, guest conduct rules, as well as regional travel restrictions and clearance to visit ports of call, are subject to change without notice based on ongoing evaluation, public health standards, and government requirements. Onboard and destination experiences, features, itineraries and guest conduct rules vary by ship and destination and are subject to change without notice.