Established mobile app paves the way for a safe cruise vacation
Royal Caribbean Group is driven by a mantra of “continuous improvement,” committed to developing new experiences and solutions that make for memorable vacations. The Group’s innovative spirit and passion, spanning five decades, has led to the industry’s most ambitious and unexpected engineering feats. From an ice rink for open skating in the Caribbean and one-of-a-kind experiences that blur the line between technology and entertainment, to the fastest internet at sea, creative solutions are more important now than ever.
As travelers and travel professionals continue adapting to the world around them, Royal Caribbean Group is dedicated to further evolving cruises into safer and healthier vacations. At the forefront of this will be the Group’s existing digital innovations designed to eliminate what has typically been considered primary pain points of travel - lines, crowds and paper.
Just this year, the Group released a reimagined safety drill that was in development for more than a year. The new approach, Muster 2.0, encourages higher levels of safety and health by reframing a process originally designed for large groups into a faster, more personal approach.
At the core of Muster 2.0 is the cruise company’s digitally advanced, guest-empowering mobile app, first introduced in 2017 and now available on many Royal Caribbean International, Celebrity Cruises and Azamara ships. Initially developed for guests to make the most of their vacation, the app’s capabilities make it a powerful solution that can integrate today’s new crucial health and safety practices, such as physical distancing and minimizing common touchpoints.
A number of features and capabilities currently within the app – released in different combinations across the cruise company’s 63-ship fleet – are being built on for current times.
Primary mobile app functionalities include:
As Royal Caribbean Group continues to evolve the cruise vacation, additional advancements will be released, some of which will make the greatest impact from behind the scenes. These innovations will further demonstrate the Group’s commitment to exceeding guests’ expectations as well as their standards for health and safety on a cruise.